asking the user for too much information
The first and obvious element that fails on this donation form is the amount of information it asks for, as well as the number of fields that are presented to the user.

When designing/creating a form it is important to only ask what is required. According to UX Planet (2016), "Every extra field you add to a form will affect its conversion rate. That’s why you should always question why and how the information you request from your users is being used." It is also important to keep in mind the number of fields you are creating within your form. "This makes your form less loaded, especially when you request a lot of information from your users. However don’t over do it, no one likes a three field form that turns into a 30 field interrogation."

In addition to this, according to Conversioner (2016), studies have show that the average human has a shorter attention span than that of a goldfish (a human's attention span is about 8.25 seconds, while a goldfish has a full 9 seconds). Statistics have also shown that only about 28% of words are read on a page with over 593 words, but 49% of words are read on a page of 111 words. Keeping that in mind, as a designer, we want to keep our forms with a minimal amount of words, and a low amount of fields because we want people to stay attentive for long enough to fill it out, as well as feel assured it will end quickly and easily.




how the donation amount options are presented
The second element that fails on this form is the set up in the "donation amount" section - The overall appearance of it, as well as the fact that the radio buttons are separated from the "other" field. Not to mention the fact that there is a "none" option, which, if that were the case, why would someone even be filling this form out?

Specifically, when it comes to donation forms, according to Brad Frost (2014), "Visually speaking, buttons are more approachable, more tap-friendly, quicker, and more visually appealing than a select menu, traditional input or radio button." So, by taking out the radio buttons, this part of the form already becomes more visually pleasing. In addition to this, it would also be a good idea to make the "other" field match the style of these buttons as well.

It has also been proven that by presenting the viewer with multiple donation options, as well as a "most popular" option already selected for them, they are more likely to choose to donate that selected amount. Not only is this one less step for the user, but it also presents a sort of obligation. Frank Barry (2017) furthers this by revealing, "Research has shown that suggesting gift amounts leads to improved donation form performance by increasing average online gift size. It’s a simple concept, really. Instead of asking people to type in the amount they want to donate, give them options. The goal is to get people to give larger amounts than they would if left to make their own, unaided decision."

take advantage of the autofill function
Again, this third elemnt is referring back to the first failed element or presenting the user with too many fields and just too much information in general.

Accodring to developer advocate, Pete LePage (2017), "Make sure your forms have no repeated actions, only as many fields as necessary, and take advantage of autofill, so that users can easily complete forms with pre-populated data. Look for opportunities to pre-fill information you already know, or may anticipated to save the user from having to provide it. For example, pre-populate the shipping address with the last shipping address supplied by the user."

Also, in regard to address fields, it also seems a but unnecessary to ask for an address of the person you want to donate "in honor of" or "in memory of." The person's name should be enough, but if for some reason the address field was absolutely necessary for a specific company, then adding an auto-fill function to this address field would help to ensure better usability.


unnecessary use of contact options
One last failed element on this donation form would be the unnecessary use of contact options towards the end of the form. In addition to this, it would also be wise to take out the "comments" box completely because... just why?

Not only is this section adding more to the form than needed, it almost seems redundant to include this because, chances are, you will still get a confirmation of your donation, whether you check any of these boxes or not. According to California Department of Justice, if a donation is deemed "tax-deductible" then it is the law to send some sort of confirmation or receipt to the individual that donated (oag.ca.gov, 2018) Despite this, even if a donation is not tax-deductible, most non-profits and/or companies will still send out some sort of "thank you," just as a common courtesy.