Research and Analysis for The Donation Form

  1. City and State Info
  2. Problems

    We can know city and state from our zipcode, so this is more work for users to fill everything in typing.

    Usability and best practices

    Automatically generate city and state info

    This reduces the amount of fields the user has to fill out, and as a result increases their efficiency. This requires short time of users. People don't like to spend a lot of time filling out long forms.

    Reference Reference
  3. Donation Amount
  4. Problems

    It is hard to select because checkbox is small. They do not have the suggestion for how much other people donate, so it causes users to think about how much they should donate.

    Usability and best practices

    Offer giving levels and pre-select the one you’d like most donors to choose.

    Research has shown that suggesting gift amounts leads to improved donation form performance by increasing average online gift size. It’s a simple concept, really.
    Instead of asking people to type in the amount they want to donate, give them options. The goal is to get people to give larger amounts than they would if left to make their own, unaided decision.

    Reference
  5. Appearance
  6. Problems

    This is not an exciting visualization. No color, no images, boring..

    Usability and best practices

    Appearance Matters

    Although you want to keep your form simple and streamlined, having a few attention-grabbing images can keep your website visitors interested and engaged. As a personal touch,
    consider including a simple photo of the difference that your nonprofit is making in the world. With a single photo, you can remind potential donors what their money is contributing to
    and reassure them that their donation goes straight to the cause. Consider adding a sentence or two caption explaining how the donation money is used to support the cause, and reinforcing the difference that this donation can make.

    15 Donation Page Examples

    Research has shown that suggesting gift amounts leads to improved donation form performance by increasing average online gift size. It’s a simple concept, really.
    Instead of asking people to type in the amount they want to donate, give them options. The goal is to get people to give larger amounts than they would if left to make their own, unaided decision.

    Reference Reference