Bookman or Bookman Old Style is a serif typeface derived from Old Style Antique designed by Alexander Phemister in 1858 for Miller and Richard foundry. Several American foundries copied the design, including the Bruce Type Foundry. A wide, legible design that is slightly bolder than most body text faces, Bookman has been used for both display typography and for printing at small sizes such as in trade printing, and less commonly for body text. In advertising use it is particularly associated with
the graphic design of the 1960s and 1970s, when revivals of it were very popular.